Branding/Off-Branding

The stuff I've posted most recently has been 'off-brand'. What does that mean exactly? In these, the Halcyon days of branding, design firms are paid (usually very well) to work with a client and develop a branding path that includes color palate, font, banner log, and just about everything else that a client will then turn over to their in-house designers to use as a basis for corporate identity going forward. 

In prior examples, I posted 'off-brand' pieces. The ones here are decidedly 'on-brand', incorporating the company's kinesis, color palate, fonts, and logo for an overall experience that should immerse the viewer in the brand through consistency, if not 'wow' factor.