The thing about video in the internet age is finding that sweet spot where people actually engage with your content without turning away after the first 10 seconds. I'm not a producer, so I try not to worry about it too much. But when you are
a producer, and have a gun to my head, I'll worry about it all you want. For this particular piece, the producer went through a rigorous editing process, followed by about week of massaging and post-production. All to extract that golden soundbite that users want. I attached the before and after. Like that green cast that spills over Mr Salmon? Yeah.
The vid currently lives on Felix Salmon's Reuters-sponsored blog here.