This is what happens when you have an hour to make an intro.
"We have a new series going up Wednesday, and we really want it to not have the <current employer>'s branding. Yeah, it's going up Wednesday morning. Of course we know today's Friday..."
With such words, Napoleon was marched to Elba.
In my case, it was coming up with a logo and type treatment that took a left turn from our usual branding, but keep it in the family, as this video is playing on our platform, and we're producing it.
In between this project, I had other day of air graphics, and a whole 'nother package for another one of our corporate sponsor videos. In the end, I literally had one hour to put this together. Here are the two options I ended up with. Guess which one they went for.
I ended up incorporating it into the L3 packaging as well.
The total finished product can be seen here on the Reuters Insider platform.